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What Went Wrong with Boeing's 737 Max (B)

Business Ethics and Corporate Social Responsibility

Reference: HBS-321001-E
Year: 2018
Number of pages: 12
Geographic Setting: Africa;Asia;Central America;Ethiopia;Indonesia;North America;United States
Publication Date: Apr 1, 2021
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Aerospace;Human resources;Transportation;Transportation & warehousing

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Description

Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing's 737 Max jet, the model flown in both instances, was

Keywords

Accountability Business & government relations Business communication Communication Communication strategy Consumer markets Consumers Corporate governance Crisis management Decision making Developing employees ethics Globalization Industry structure Judgm