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    Zillow Offers: Winning Online Real Estate 2.0

    Viceira, Luis M. ; Di Maggio, Marco ; Ciechanover, Allison M.

    • Reference: HBS-220021-E

    • Year: Event Year Start:2019

    • Number of pages: 25

    • Geographic Setting: Geographic Setting:United States

    • Publication Date: Aug 23, 2019

    • Fecha de edición: Apr 20, 2021

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Industry Setting:Broadcasting;Media;Real estate;Technology

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    Description

    Zillow Group launches an ibuyer program to buy and sell physical homes. Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market,

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    Keywords

    Analytics Asset management Business Models Evaluating business investments Expansion Financial analysis Organizational culture Start-ups Startup