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    General Instructions (Spanish version)

    Larkin, Ian I. ; Movius, Hallam

    Spanish , English

    • Reference: HBS-918S24

    • Year: 2004

    • Number of pages: 4

    • Geographic Setting: United States

    • Publication Date: Mar 22, 2012

    • Fecha de edición: Jul 20, 2012

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Advertising & public relations

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    Description

    V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.

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    Keywords

    Advertising Compensation Contracts Decision making Employee benefits Employee compensation Information sharing Knowledge management Multiparty negotiations Negotiation Risk Risk management Value of information