Light Beer Decision (Spanish version)

By Cyr, Linda A. / Lassiter, Joseph B. / Roberts, Michael J.

Entrepreneurship

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.

Collection: HBSP (USA)

Ref: HBS-805S04

Format: PDF

Number of pages: 40

Publication Date: Oct 5, 1998

Language: Spanish

Review date: Nov 20, 2001

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Description

Year: 1998

Geographic Setting: Massachusetts

Industry Setting: Food; Beverages

Light Beer Decision (Spanish version)

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Light Beer Decision (Spanish version)

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Light Beer Decision (Spanish version)

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