The Runaway Alarm Clock (Spanish version)
an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
Collection: HBSP (USA)
Ref: HBS-510S20
Format: PDF
Number of pages: 22
Publication Date: Nov 7, 2006
Language: Spanish
What material is included in this case:
Description
an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
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Year: 2005
Geographic Setting: United States
Industry Setting: Watches
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" The Runaway Alarm Clock (Spanish version)"
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