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    3M Canada: The Health Care Supply Chain

    P. Fraser Johnson

    • Reference: IVEY-9B15D011-E

    • Year: 2015

    • Number of pages: 10

    • Geographic Setting: Canada

    • Publication Date: Dec 9, 2016

    • Fecha de edición: Nov 7, 2018

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Health Care Services;

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    Description

    In 2015, a global science and technology company’s Canadian national manager of channel markets is evaluating a potential change to the company’s distribution strategy for its innovative health care products to hospitals. The company currently relies on v

    Learning Objective

    This case can be used in undergraduate or graduate courses on marketing strategy and business management to discuss supply chain management, logistics and distribution channels. ·To explore the financial and strategic trade-offs of distribution channel

    Keywords

    Distribution Health care Logistics Supply chain management