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    7-Eleven

    Marcé, Carmen ; Santomá, Javier

    English , Spanish

    • Reference: F-755-E

    • Year: 2003

    • Number of pages: 11

    • Geographic Setting: Estados Unidos

    • Publication Date: Sep 30, 2003

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    On analyzing the next-generation ATMs that the 7-Eleven chain of convenience stores was installing in its stores, a consulting firm specialized in payment systems anticipated major changes in the payments sector in the medium and longer term. How would the banks react to further encroachment on their business, already under pressure from traditional competitors and new players backed by the latest technologies?

    Learning Objective

    To show how the 7-Eleven strategy created opportunities and threats in the payments industry.

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    Keywords

    Means of Payment R&D