A better mistake - Teaching note

By Sáez de Tejada Cuenca, Anna

Strategic Management Service and Operations Management

Italian entrepreneur Marco Agnolin launched the affordable luxury brand, A Better Mistake (ABM), with the belief that there were better, more sustainable ways to create and sell apparel. The company had received investment and was steadily growing. At the end of 2022, however, the CEO had to make several important decisions. These all centered on one question: how far could the company go in terms of sustainability and remain a profitable business? Specifically, he was deliberating over investing in two initiatives, a second-hand trading platform and an upcycling program.

Collection: IESE (España)

Ref: OITT-3-E

Format: PDF

Number of pages: 7

Publication Date: Jul 16, 2025

Language: English

What material is included in this case:

Other supplements

Description

Year: 2022

Geographic Setting: Italy

Industry Setting: Cosmetic, Fashion and Jewelry

Learning Objective

The goal of the case is to illustrate the various trade-offs involved in the sustainable fashion industry, in order to deepen students' understanding of operations and strategy. The case can be used in operations, strategy and entrepreneurship courses.

You'll be able to order once your profile has been validated.

Only available for professors and Academic institutions

Add to wishlist

Leave your rating
"A better mistake - Teaching note"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.