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Case

A/B Testing at Vungle

By Grushka-Cockayne, Yael / Lichtendahl, Kenneth C. Jr. / De Reyck, Bert / Fragkos, Ioannis

Decision Analysis

Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-QA-0821-E

Format: PDF

Number of pages: 7

Publication Date: Apr 13, 2015

Language: English

Review date: Mar 7, 2017

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A/B Testing at Vungle

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A/B Testing at Vungle

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A/B Testing at Vungle

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