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    Abbey Road Studios (A) - Teaching Note

    García-Castro, Roberto

    • Reference: ADT-36-E

    • Year: 2016

    • Number of pages: 12

    • Geographic Setting: Reino Unido

    • Publication Date: Oct 23, 2017

    • Source: IESE (España)

    • Type of Document: Teaching Note

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    Description

    This case analyzes the option value of investing in the production and commercialization of an artist's second album. It briefly covers current facts about the music industry, including digital distribution, the emergence of new models, and the transformation of traditional record studios.

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    Keywords

    Decision analysis Decision Making Under Uncertainty Investment Decisions Option Value Risk management