Aire vs Calor: Negotiating at UCM (Team Aire)

  • Reference: NEG-38-E

  • Year: 2021

  • Number of pages: 3

  • Geographic Setting: España

  • Publication Date: Dec 16, 2022

  • Source: IESE (España)

  • Type of Document: Case

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Description

The case focuses on a multivariable negotiation related to a new heating project to be carried out at a university. Calor is a multinational company that is a European leader in the design and manufacture of heating systems. Aire is a multinational company that is a European leader in the construction of large facilities. The project involves multiple variables and offers an opportunity for a complex but interesting negotiation.

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Keywords

collaborative negotiation competitive negotiation dealmaking Negotiation negotiation strategies