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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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La Cruz del Campo, S.A.
García de Castro A.; Ruiz de Castroviejo, JoséCase IIST-DGI-85Decision AnalysisEstudia la evolución de los propietarios de la empresa Cruzcampo desde sus inicios a 1991. También se describe la evolución de su negocio. Contiene un suplemento que es interesante ver.Starting at €8.20
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Ignacio Valente (C)
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-183Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl Grupo Valente es una empresa familiar propietaria de concesionarios de automóviles de varias marcas. Un mando intermedio se presenta un día en el trabajo con un vehículo recién comprado a la competencia haciendo ostentación de este hecho ante sus compañeros. El motivo de la compra es que en otra empresa le han valorado algo mejor el vehículo a entregar como parte del precio de compra. A pesar de que en su empresa le habían dado facilidades, de...Starting at €5.74
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La carta de Carlo de Benedetti (A)
Montesó, J. M.; Pin Arboledas, José RamónCase TD-95Business Ethics and Corporate Social ResponsibilityCarlo de Benedetti se encuentra ante la presión de la Justicia italiana, que le acusa de pagar comisiones a los partidos políticos para obtener contratos en el sector público italiano. La operación «manos limpias» estrecha el cerco. Ante su mesa tenía la carta en la que explicaba las razones de su actuación. ¿Qué hacer con ella?Starting at €8.20
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La carta de Carlo de Benedetti (B)
Montesó, J. M.; Pin Arboledas, José RamónCase TD-96Business Ethics and Corporate Social Responsibility(Véase caso A).Starting at €5.74
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Micoderm: Prevention and treatment of diaper's dermatitis
Fernández, Albert; Palencia, LuisCase ASN-49-EDecision AnalysisA pharmaceutical company, LIDERM, has to decide the status of one of its more traditional products, Micoderm. Micoderm is currently among the medicines heavily subsidized by the Spanish health system, which ensures the product an important volume. On the other hand, the price the company can charge the end consumer is quite low, to the point that due to lack of price revision, it is currently loosing money. The company has to decide whether to wi...Starting at €8.20
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Addiopizzo Travel: Fighting Mafia through market-based strategies
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel is a travel agency and tour operator that pursues socially responsible tourism in Sicily (Italy) with a special focus on the fight against mafia. The mission of Addiopizzo Travel is to support a clean, anti-mafia economy by attracting non-Sicilian tourists (Italians and foreigners) and directing them to mafia-free facilities, i.e., hotels, restaurants, and other business activities that have obtained Addiopizzo anti-mafia certif...Starting at €8.20
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Brunello Cucinelli: Ethical luxury, the luxury of ethics or what
Vaccaro, Antonino; Potito, GianmicheleCase BE-196-EBusiness Ethics and Corporate Social ResponsibilityThe company Brunello Cucinelli is an Italian fashion house operating in what it calls the "absolute luxury goods sector," specializing in cashmere. Over time, it has become one of the most exclusive brands in the international informal luxury prêt-à-porter sector. The company, founded in 1978 by the stylist and philanthropist Brunello Cucinelli, employs 1,200 people and reported ?355.9 million in revenue in 2014.Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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Additive Manufacturing at Etnia Barcelona
Calvo, Eduard; Lago, Alejandro; Sabrià, FedeCase P-1155-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Service and Operations ManagementEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Starting at €8.20