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HBSP (USA)
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Hulu: Redefining the Way People Experience TV
McGee, Henry W.; Snively, ChristineCase HBS-318002-EKnowledge and CommunicationIn May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to acceStarting at €8.20