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Stanford Graduate School of Business (USA)
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Tender
Siegel, Robert; Mansfield, ImogenCase SGSB-E752-EEntrepreneurshipThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Starting at €8.20
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Bumble
Weaver, Graham; Feldhausen, Erika; Mansfield, ImogenCase SGSB-E733-EEntrepreneurshipThis case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her ‘women message first’ dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.Starting at €8.20
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Bob Ross Auto Group
Linbeck III, Leo; Mansfield, ImogenCase SGSB-E749-EEntrepreneurshipThis case details the challenges Jenell Ross faced at Bob Ross Auto Group, the car dealership in Dayton, Ohio, started by her father, Bob Ross. The case explores critical activities that she had to undertake after her father’s unexpected passing, including managing her grieving family, estate taxes, and succession.Starting at €8.20
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Eleva Educação: Transforming K-12 Education in Brazil
Lee, Gloria; Mansfield, Imogen; Uribe Villa, DanielCase SGSB-E760-EEntrepreneurshipEleva Educação is a Brazilian education company that owns and operates private K-12 schools and sells curriculum tools. As of 2020, they directly serve 84,000 students in a high-performing network of 114 affordable private schools in seven states across Brazil, reach 279,000 other students who are enrolled in schools that have licensed Eleva’s Learning Management System (LMS), and have successfully opened a new “premium” flagship school with a di...Starting at €8.20