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Stanford Graduate School of Business (USA)
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Birch Benders - Teaching note
Lattin, J; Saucedo, MTeaching Note SGSB-E633TN-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €0.00
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Birch Benders
Lattin, J; Saucedo, MCase SGSB-E633-EEntrepreneurshipThe Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of the nuances involved in crafting an immaculate pancake recipe and then developing a business around it through effective branding, packaging, and distribution strategies. They realize that to scale the company successfully, they must retool their ...Starting at €8.20
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Collette Realty: A Struggling Apartment Complex
Abbey, D; Crews, N; Malchow, J; Piro, D; Senapati, D; Ressler, A; Drabkin, DCase SGSB-RE139-EEconomicsStephanie Collett sighed as she tried to focus on her laptop. It was late at night shortly before Christmas 2012, and she had spent hours trying to make the math work on a struggling apartment complex. Although she had no training or background in real estate, as a Stanford MBA student (2013), she was the best resource her family had to solve a complex financial dilemma. Her husband’s grandmother had just passed away, leaving the family a port...Starting at €8.20