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IESE (España)
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The Captor Opportunity (A)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1397-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €8.20
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AéroTec Systèmes y la carrera del turismo espacial
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395Marketing, Service and Operations ManagementUn grupo de ingenieros de AéroTec ha terminado de diseñar un vehículo espacial llamado Navigateur y ahora tienen que elaborar un plan de marketing para esta nueva experiencia innovadora. El Navigateur se diferencia de las ofertas que existen en la actualidad para realizar viajes espaciales comerciales en que ofrece una experiencia visual muy superior, mayor comodidad y menos necesidad de entrenamiento y de aptitudes físicas. AéroTec, una empresa ...Starting at €8.20
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The Captor Opportunity (C)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1399-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74
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El futuro de las finanzas
Giné, Mireia; Antón, Miguel; Eufinger, Christian; Cowton, ChristopherDossier DOS-38FinanceDiez años después del inicio de la crisis que azotó el sistema financiero mundial, asistimos a la reconfiguración del sector. Descubre las claves para sacar el máximo partido de las finanzas del futuro.Starting at €15.00
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The Captor Opportunity (B)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1398-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74
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En busca del banquero virtuoso
Cowton, ChristopherArticle ART-3202Business Ethics and Corporate Social Responsibility, FinanceA pesar de que algo se ha avanzado en los últimos diez años, los mecanismos introducidos para prevenir otra crisis financiera global olvidan aspectos tan importantes como la cultura corporativa o la conducta individual. Por ejemplo, aún carecemos de una definición consensuada de qué es un buen banco o un buen banquero. Christopher Cowton invita a los profesionales de la banca a revisar sus valores y relaciones con los grupos de interés para encon...Starting at €8.20
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In Search of the Virtuous Banker
Cowton, ChristopherArticle ART-3202-EBusiness Ethics and Corporate Social Responsibility, FinanceDespite some progress over the past 10 years, the controls put in place to prevent another global financial crisis fail to address two key concerns: corporate culture and individual character. There's still a lot of work to be done to define and agree what makes a good bank as well as a good banker. The author, an internationally recognized scholar in business and financial ethics, believes a return to the ancient moral philosophy of virtue ethic...Starting at €8.20
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The Future of Finance
Giné, Mireia; Antón, Miguel; Eufinger, Christian; Cowton, ChristopherDossier DOS-38-EFinanceOn the 25th anniversary of the Center for International Finance, this dossier reflects on the big ideas shaping the future.Starting at €15.00
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AéroTec Systèmes and the Space Tourism Race
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395-EMarketing, Service and Operations ManagementA group of engineers at AéroTec has finalized the design of a space vehicle called the Navigateur and they must now devise a marketing plan for this innovative new experience. The Navigateur differs from currently available offerings in commercial space travel in that it provides a highly superior visual experience, greater comfort, and lower training and physical fitness requirements. AéroTec, a business-to-business firm with no experience in co...Starting at €8.20