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IESE (España)
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Understand Your Network and Let Knowledge Flow
Tortoriello, MarcoArticle ART-2274-EInnovation and Change, Knowledge and CommunicationCompanies communicate and operate across vast social and geographical spaces. The way that valuable knowledge is shared and transferred across these spaces is essential for creating and sustaining a healthy culture of innovation. To facilitate this, managers must look beyond formal organizational structures to the informal networks of ties and relationships that employees form across functions and divisions. Through his research, IESE Prof. Marco...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Visualizing Your Social Network
Ferraro, Fabrizio; Tortoriello, MarcoTechnical Note SMN-687-EStrategyThe technical note provides different options for visualizing one's social network. Drawing a picture of your social network, and of the broader social network in your company, might help you go beyond a simplistic view of what your contacts are (Who do you know?) and think about how the people in your company are connected to each other (your indirect contacts).Starting at €8.20
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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Hypothesis-Driven Experimentation
Röthke, Claudia; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-57-EInformation Technologies, Innovation and ChangeWhen addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven experimentation, which is predicated on the idea of systematically and iteratively reducing uncert...Starting at €8.20
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El poder de las relaciones informales para innovar
Tortoriello, MarcoArticle ART-2274Innovation and Change, Knowledge and CommunicationMás allá de las estructuras formales de la organización, los empleados establecen vínculos que los directivos no deberían pasar por alto. El intercambio de conocimiento que se produce entre ellos a través de los espacios geográficos y sociales de las empresas es esencial para la innovación. Partiendo de su investigación, el profesor del IESE Marco Tortoriello propone varias estrategias para potenciar estas redes informales. El primer paso es iden...Starting at €8.20
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Communicating Requirements With User Stories
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-60-EInformation Technologies, Innovation and ChangeIIn agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a crucial skill to convey user, market and stakeholder demands to the development team. This technical note gives an overview of how to structure and write user stories effectively.Starting at €8.20
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Metodologías ágiles y agilidad organizativa
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58Information Technologies, Innovation and ChangeLas organizaciones están experimentando un profundo cambio en la forma en que deben ofrecer valor a sus clientes. Los contextos y condiciones en que se desarrollan y entregan hoy en día las ofertas de valor han ido cambiado de forma drástica a lo largo de las últimas dos décadas, durante las que la tecnología digital ha ido confluyendo con los productos tradicionales hasta integrarse en las vidas cotidianas de los clientes. Aunque los enfoques cl...Starting at €8.20
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Agile Methodologies and Organizational Agility
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-EInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20