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Ivey Business School (Canada)
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De Beers Group: Marketing Diamonds to Millennials
Stefanie Beninger; Karen RobsonCase IVEY-9B17A057-EMarketingIn 2017, the next generation of consumers that were poised to become engaged to be married—millennials—showed different preferences and consumption patterns than previous generations had shown. In response, the De Beers Group of Companies (De Beers), a leading company within the global diamond industry, was making moves to capture this important market. In partnership with the world’s six other leading diamond companies, known collectively as the...Starting at €8.20
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Goats: The Green Alternative (C)
David M. Currie; Kyle S. MeyerCase IVEY-9B15D001-EEntrepreneurship, Service and Operations ManagementThe operator of a dairy farm in Tennessee has begun renting goats for landscaping (see Goats: The Green Alternative (A) 9B11B018). The business proved successful so he considered expanding the operation (see Goats: The Green Alternative (B) 9B11B025). Now, he consults with a statistician to learn how to incorporate uncertainty into the decision about expanding. The case incorporates three types of uncertainty into a spreadsheet analysis of the ex...Starting at €5.74
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Paul Frank and Native American Stereotypes: A Case of Misappropriation
Stefanie Beninger; June N.P. FrancisCase IVEY-9B14A063-EMarketing, StrategyPaul Frank Industries (PFI), a privately held company based in the United States, finds itself in hot water after social media criticizes a Hollywood marketing event hosted by PFI in which Native American stereotypes were prominently featured. When photos of the event are released on Facebook, two bloggers bring attention to the event through their social media channels, and the reaction quickly spreads throughout the Native American community an...Starting at €8.20
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCase IVEY-9B08M013-EStrategyIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Starting at €8.20
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Walmart's African Expansion
Karen Robson; Stefanie Beninger; Sudheer GuptaCase IVEY-9B13M111-EStrategyWalmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its fir...Starting at €8.20
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De Beers Group: Marketing Diamonds to Millennials - Teaching Note
Stefanie Beninger; Karen RobsonTeaching Note IVEY-8B17A057-EMarketingTeaching note for product 9B17A057.Starting at €0.00
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Does Mattel's Iconic Barbie Doll Need a Makeover
Karen Robson; Stefanie BeningerCase IVEY-9B16A005-EMarketingIn 2015, almost 60 years after being introduced to the market, the Barbie doll was one of the world’s most iconic toys. However, both the industry landscape and consumer preferences were changing, and Barbie was yet again in the spotlight as consumers criticized the toy for providing a narrow and unrealistic vision of how women should look, how they should dress, and the careers they should pursue. Sales and public perception of the doll were bot...Starting at €8.20
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Goats: The Green Alternative (B)
Kyle S. Meyer; David M. CurrieCase IVEY-9B11B025-EAccounting and Control, Entrepreneurship, FinanceThis case is a supplement to Goats: The Green Alternative (A). The (B) case can be used independently of the (A) case if the professor wishes to focus exclusively on capital budgeting. See also Goats: The Green Alternative (C) 9B15D001.Starting at €5.74
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Estimating Demand in Emerging Markets for Kodak Express
Ilan Alon; David M. CurrieCase IVEY-9B11A026-EEntrepreneurship, Marketing, StrategyAn executive must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision — here, the number of outlets that could be supported by a country’s market demographics. In this ...Starting at €8.20
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Heiltsuk Economic Development Corporation: Balancing Politics, Business, and Culture
Julian Harrison; Stefanie BeningerCase IVEY-9B16M177-EStrategyIn March 2013, the chief executive development officer of the Heiltsuk Economic Development Corporation (HEDC) was preparing a report on the findings and recommendations of the organization’s seven-year history. The HEDC, the economic development arm of the Heiltsuk Nation, was not meeting its goals. The HEDC structure was based on the theory that economic development success in Aboriginal communities required a separation of business from politi...Starting at €8.20