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Ivey Business School (Canada)
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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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The Pebble Mine (A): Role Play
Alan Krause; Lisa JohnsonCase IVEY-9B16M049A-EStrategyAlaska’s economy had struggled for many years; however, in spring 2014, the Pebble Mine presented an opportunity to revitalize it. There was just one catch; the Pebble deposit was located in the headwaters of one of the richest salmon hatcheries in the world. Corporations, government agencies, and public interest groups clashed during the first few months of 2014 concerning not only whether the Pebble Mine should be developed but also who had the...Starting at €8.20
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The Pebble Mine (C): Chairman of the Bristol Bay Native Association
Alan Krause; Lisa JohnsonCase IVEY-9B16M049C-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the chairman of the Bristol Bay Native Association.Starting at €5.74
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The Pebble Mine (G): Wild Salmon Center
Alan Krause; Lisa JohnsonCase IVEY-9B16M049G-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the Wild Salmon Center, an international organization dedicated to protecting salmon and their ecosystems.Starting at €8.20
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector - Teaching Note
Lubna Nafees; Rakesh GuptaTeaching Note IVEY-8B19M025-EStrategyTeaching note for product 9B19M025.Starting at €0.00
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LIDL: A German Grocer in The United States - Teaching Note
Lubna Nafees; Neel Das; Mokhalles MehdiTeaching Note IVEY-8B19A007-EMarketingTeaching note for product 9B19A007.Starting at €0.00
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ExtraCarbon: Working for a Cleaner Future - Teaching Note
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaTeaching Note IVEY-8B20M044-EStrategyTeaching note for product 9B20M044.Starting at €0.00
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties - Teaching Note
Rakesh Gupta; Lubna NafeesTeaching Note IVEY-8B20M090-EStrategyTeaching note for product 9B20M090.Starting at €0.00