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Ivey Business School (Canada)
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A Note on Queuing Models
Rasha Kashef; Felipe RodriguesTechnical Note IVEY-9B19E006-EDecision AnalysisQueues (or waiting lines) are common in modern life. We wait in lines at the campus cafeteria, to board an airplane, in the emergency room, and when we call a company for customer service. We even wait for applications to be initiated and processed by our smartphone processors, and our online orders wait to be fulfilled at companies’ warehouses before being shipped to us. How long we wait in line depends on several factors and parameters. It may ...Starting at €8.20
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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCase IVEY-9B17M127-EEntrepreneurship, StrategyBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Starting at €8.20
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCase IVEY-9B12M122-EEntrepreneurship, StrategyAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Starting at €8.20
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Mobile Blood Donor Clinic: A Discrete Event Simulation Model
Rasha Kashef; Felipe RodriguesCase IVEY-9B17E010-ECorporate GovernanceIn 2017, while donating blood on campus, a management science graduate student noticed that the mobile blood donor clinic set up at his university’s community centre was a congested tandem queuing system. Finding one-and-one-half hours too long for donors to wait, the student considered how the process could be reduced by at least half an hour. He needed to devise a reasonably precise model to represent the donor flow in the clinic. Using either ...Starting at €8.20
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArticle IVEY-9B11TD08-EStrategyFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Starting at €8.20
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Understanding Text Mining and Sentiment Analysis in Hotel Booking
Rasha Kashef; Sakariya AhmedCase IVEY-9B19E019-EDecision AnalysisA management science professor had an unpleasant experience with a hotel she stayed at in New York City. Consequently, she wanted to figure out if hotel ratings were enough to recommend a hotel, or if customers’ text reviews could be used as more importanStarting at €8.20
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Understanding Text Mining and Sentiment Analysis in Hotel Booking - Teaching Note
Rasha Kashef; Sakariya AhmedTeaching Note IVEY-8B19E019-EDecision AnalysisTeaching note for product 9B19E019.Starting at €0.00
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South West Health Centre: Improving Patient Flow in the Intensive Care Unit
Rasha Kashef; Felipe RodriguesCase IVEY-9B19E007-EDecision AnalysisHospitals frequently deal with congestion and blockage that affects patient flow and increased costs. In 2018, at University Hospital, part of South West Health Centre, patient flow in the medical surgical intensive care unit seemed to be highly susceptible to congestion, and this was creating ripple effects throughout the hospital and leading to increased costs. The complexity of patient flow presented an opportunity to build a discrete-event si...Starting at €8.20
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Mobile Blood Donor Clinic: A Discrete Event Simulation Model - Teaching Note
Rasha Kashef; Felipe RodriguesTeaching Note IVEY-8B17E010-ECorporate GovernanceTeaching note for product 9B17E010.Starting at €0.00
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20