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Case

Understanding Text Mining and Sentiment Analysis in Hotel Booking

By Rasha Kashef / Sakariya Ahmed

Decision Analysis

A management science professor had an unpleasant experience with a hotel she stayed at in New York City. Consequently, she wanted to figure out if hotel ratings were enough to recommend a hotel, or if customers’ text reviews could be used as more importan

Collection: Ivey Business School (Canada)

Ref: IVEY-9B19E019-E

Format: PDF

Number of pages: 5

Publication Date: Sep 6, 2019

Language: English

Review date: Jun 9, 2019

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Description

Year: 2016

Geographic Setting: Canada

Industry Setting: Accommodation & Food Services;

Learning Objective

This exercise is suitable for an undergraduate-level course on management science. Students should have previous knowledge of basic statistical distributions, Microsoft Excel formulas, and R (a programming language for statistical computing). The exercise

Understanding Text Mining and Sentiment Analysis in Hotel Booking

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Understanding Text Mining and Sentiment Analysis in Hotel Booking

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Understanding Text Mining and Sentiment Analysis in Hotel Booking

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