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Stanford Graduate School of Business (USA)
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The Global Electric Automotive Industry in 2012
Burgelman R; Beiker S; Meyer Y; Martins A; Bhandari RCase SGSB-SM217-EStrategyIn the early 2010s, the shift towards electrified transportation remained an important trend as vehicle manufacturers were pursuing a variety of options to meet emission and fuel efficiency standards. This case provides a comprehensive update of the global electric vehicle industry, comprising vehicle manufacturers, battery suppliers, and charge providers. The situation of that industry in 2013 is assessed, which includes how the established manu...Starting at €8.20
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El Marketing de Patrocinio de Visa
Chang, Victoria; Foster, GeorgeCase SGSB-SPM5ESMarketing, StrategyVisa era la marca de pago líder en el mundo y su visión era ser "La mejor forma de pago del mundo". Visa atribuyó una parte importante de su éxito a los patrocinios de alto perfil, como el patrocinio de los Juegos Olímpicos. Visa también patrocinó numerosos eventos como la Copa Mundial de Rugby, Best of Broadway, el Festival de Cine de Toronto, NASCAR, la NFL, la Triple Corona de Visa y los Juegos Paralímpicos, y tiene una alianza internacional c...Starting at €8.20