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INSEAD (France)
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MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry (Portuguese Version)
Story, Jonathan; Watson, NoshuaCase INSEAD-5347PT-PPStrategyMAS Holdings is a family-run women's clothing factory. It was founded by three brothers who made this business worth 570 million US dollars. Their customers are the biggest names in the lingerie and sportswear brands. The textile industry accounts for 50% of Sri Lanka's exports, and they are under pressure as the United States and the European Union have gradually phased out export prices, notably China. The study describes how to use corporate s...Starting at €8.20
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MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry - Teaching Note
Story, Jonathan; Watson, NoshuaTeaching Note INSEAD-5347TN-EStrategyTeaching note prepared as an aid for teaching cases INSEAD-0027 and INSEAD-0027-PP.Starting at €0.00
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Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Spanish)
Ulaga, Wolfgang; Carmon, Ziv; Heely, LauraCase INSEAD-6597SPMarketingThis case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry. It uses digital technologies to automate, accelerate and manage an ...Starting at €8.20
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MAS Holdings: Responsabilidad social corporativa estratégica en el sector textil
Story, Jonathan; Watson, NoshuaCase INSEAD-5347SPStrategyMAS Holdings es un negocio familiar dedicado a la fabricación de ropa para mujer. Fue fundado por tres hermanos que lo han convertido en un negocio de 570 millones de dólares. La lista de clientes incluye las marcas más importantes de ropa interior y deportiva. El sector textil acapara el 50% de las exportaciones de Sri Lanka, que quedaron en una situación peligrosa al eliminar Europa y EE UU las cuotas de importación impuestas, especialmente las...Starting at €8.20