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HBSP (USA)
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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A Career in American Business (B) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S14EconomicsCovers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.Starting at €5.74
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Leaders in Denial (Spanish version)
Tedlow, Richard S.Article HBS-F0807ALeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
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Leaders in Denial
Tedlow, Richard S.Article HBS-F0807A-ELeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
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Harrington Collection: Sizing Up the Active-Wear Market
Tedlow, Richard S.; Beckham, HeatherCase HBS-3258-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women'sStarting at €8.20
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Harrington Collection: Sizing Up the Active-Wear Market, Teaching Note
Tedlow, Richard S.; Beckham, HeatherTeaching Note HBS-3259-EMarketingTeaching Note for Product #3258.Starting at €0.00
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J. P. Morgan
Tedlow, Richard S.; Ruben, DavidCase HBS-810052-EEntrepreneurshipAn account of J.P. Morgan's remarkable career in government, railroad, and industrial finance.Starting at €8.20
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Glosario de términos de comercialización
Tedlow, Richard S.Case HBS-503S57MarketingProporciona definiciones de términos de marketing.Starting at €8.20
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Du Pont: The Birth of the Modern Multidivisional Corporation
Tedlow, Richard S.; Ruben, DavidCase HBS-809012-ELeadership and People ManagementDu Pont's realization in 1921 that its "U-form" corporate structure was ill-suited its new diversification strategy led to a pioneering new kind of organization - the "M" or multidivisional form - that has been called the most important innovation of capitalism in the 20th century. This case examines how and why this pivotal transformation took place, and what its implications may be for corporations that are trying to align their structure with ...Starting at €8.20
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A Career in American Business (A) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S08EconomicsPresents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.Starting at €8.20