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IESE (España)
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Barloworld: Action Learning in Argentina, Brazil and Chile: The ABC Programme (A)
Mitchell, Jordan; Miller, PaddyCase DPO-36-ELeadership and People ManagementThe case deals with the CEO Tony Phillips trying to achieve several objectives through a fact finding country analysis using an action learning programme. For Phillips the programme not only gives his executives exposure to the ABC countries (Argentina, Brazil and Chile), but also allows him to get them together with their potential successors.Starting at €8.20
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20
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Car Collision Center, Barcelona
Mitchell, Jordan; Sachon, MarcCase P-1077-EService and Operations ManagementCar Collision Center Barcelona is a business concept developed by a group of MBA students during their MBA. It aims to remedy the market inefficiency of having many small body shops in Barcelona, resulting in higher costs and longer process times. To do so, they want to pool demand for car body work after traffic accidents in a large facility and collaborate with insurance companies. These will benefit from projected lower costs of repair and low...Starting at €8.20
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Dr. Klaus Hommels: La decisión de Midasplayer
Mitchell, Jordan; Amis, David; Liechtenstein, HeinrichCase F-806FinanceEl "angel" inversor, Dr. Klaus Hommels, se había reunido varias veces con los cofundadores de la "start-up" Midasplayer.com, con sede en Londres. El tema era la posibilidad de invertir en Midasplayer. Hommels se preguntaba si simplemente era una más de las incontables propuestas que había visto en el pasado o si realmente sería la gallina de los huevos de oro. Los fundadores le habían ofrecido a Hommels la posibilidad de invertir hasta un millón ...Starting at €8.20
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Mittal Steel: el nacimiento del mayor fabricante de acero mundial (A)
Mitchell, Jordan; Velamuri, RamaCase E-82EntrepreneurshipEl empresario indio Lakshmi Mittal es el fundador del grupo de producción de acero más grande del mundo, con una capacidad de producción cercana a los 70 millones de toneladas y unos ingresos de 31.500 millones de dólares en un período de 28 años, desde 1976 hasta 2004. Mittal ha demostrado una habilidad asombrosa para adquirir plantas de acero no rentables (en Trinidad, Kazajstan, México, Irlanda, Alemania, Estados Unidos y China) y convertirlas...Starting at €8.20
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Mútua de Terrassa: Rollout of the Health Care Information System (HCIS)
Mitchell, Jordan; Ribera, Jaume; Rosenmöller, MagdaCase P-1087-EKnowledge and Communication, Service and Operations ManagementAs of autumn 2006, a major Spanish hospital outside of Barcelona, Grup Mútua de Terrassa (MT), is implementing the second major phase of a new Health Care Information System (HCIS) along with Hewlett-Packard (HP) at eight centers for primary care. The HCIS project is a multi-year and multi-phase initiative which is the first in many steps towards a "paper-less" hospital. The hospital's management are wondering how the HCIS will change the way peo...Starting at €8.20
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Sony in 2006
Mitchell, Jordan; Vilà, JoaquimCase DG-1495-ECorporate Governance, StrategyThis case traces Sony's 60-year history from its humble beginnings in a burned out department store to a worldwide electronics and entertainment giant. The case allows to contrast how management uses different levers and puts in place selected drivers which contributed to make Sony a preeminent innovative company in the 20th century. Also, it opens a discussion around the extent to which this is sustainable given the situation which the company f...Starting at €8.20
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ESG and Reykjavik Energy's First Green Bond
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Rahnema Alavi, AhmadCase F-973-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, FinanceAs of February 2019, Reykjavik Energy is considering issuing their first Green Bond, which would be the third Green Bond coming from an Icelandic organization. With a potential value between ISK 2.5 and ISK 3 billion ($20 million to $25 million) and a 35-year term, the company is thinking not only about the financial implications of its proposed financing but also how it fits into its Environment, Societal and Governance (ESG) framework and its ...Starting at €8.20
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20