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Case

Ducati: En busca de la magia (A)

By Mitchell, Jordan / Cassiman, Bruno

A principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para 'relanzar' Ducati que pretende presentar a los inversores para recabar su apoyo con una ampliación de capital de 80 millones de euros. Para su plan, necesita corregir los problemas financieros más inmediatos, así como valorar las cuestiones estratégicas a largo plazo.

Collection: IESE (España)

Ref: DG-1507

Format: PDF

Number of pages: 29

Publication Date: May 23, 2008

Language: Spanish, English

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2006

Geographic Setting: Italia

Industry Setting: Industria y minería

Learning Objective

El objetivo pedagógico de este caso es la ampliación del pensamiento estratégico de los alumnos y la creación de varias estratégicas posibles para Ducati. El instructor puede escoger las tres opciones de estrategias centrales y trabajar con ellas en clase para explorar cómo Ducati podría implementar satisfactoriamente una opción estratégica concreta.

Ducati: En busca de la magia (A)

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Ducati: En busca de la magia (A)

What material is included in this case:

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Ducati: En busca de la magia (A)

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