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Darden University of Virginia (USA)
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Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (C)
Liedtka, Jeanne M.; Charan, Guru; Davis, Ryan M.; Moore, Elizabeth K.Case DARDEN-BP-0520-ECorporate GovernanceDell clung to the top spot among PC makers in 2006, when it shipped just over 38 million computers - only about 20,000 more than rival Hewlett-Packard (HP), which acquired Compaq in 2001. HP also reported gains in the fast-growing laptop segment, mostly at the expense of Dell. After HP and Dell, the next three largest PC makers in 2006 were all based outside the United States: Lenovo of China (which purchased IBM’s PC division in 2001), Acer of T...Starting at €5.74
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Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
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Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
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Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
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Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (B)
Liedtka, Jeanne M.; Charan, Guru; Davis, Ryan M.; Moore, Elizabeth K.Case DARDEN-BP-0519-ECorporate GovernanceThe B case examines the shifting dynamics as Intel and Microsoft assert their dominance over the box makers. By 2001, Compaq was toppled as the world’s largest PC maker. Intel remained the world’s largest processor maker and Microsoft remained a software giant. But a company founded in 1984 by a University of Texas student had taken its place as a powerhouse in the “Wintel” value chain. That company was Dell. See the A case (UVA-BP-0518) and C ca...Starting at €5.74
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Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (A)
Liedtka, Jeanne M.; Charan, Guru; Davis, Ryan M.; Moore, Elizabeth K.Case DARDEN-BP-0518-ECorporate GovernanceThe three cases in this series trace developments in the personal computer industry from its inception through 2006, making it possible to examine the issues of collaboration and competition as the value chain in the industry evolves. The A case looks at these tensions through the lens of the relationship between two for the industries’ most successful firms - Compaq and Intel. As the A case describes, by the mid-1990s, Compaq was the world’s lar...Starting at €8.20