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Competition and Collaboration in the PC Industry: The Evolution of a Value Chain (B)

Liedtka, Jeanne M. ; Charan, Guru ; Davis, Ryan M. ; Moore, Elizabeth K.

Reference: DARDEN-BP-0519-E
Number of pages: 2
Publication Date: Jan 20, 2009
Source: Darden University of Virginia (USA)
Type of Document: Case
Industry Setting: Technology

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Description

The B case examines the shifting dynamics as Intel and Microsoft assert their dominance over the box makers. By 2001, Compaq was toppled as the world’s largest PC maker. Intel remained the world’s largest processor maker and Microsoft remained a software giant. But a company founded in 1984 by a University of Texas student had taken its place as a powerhouse in the “Wintel” value chain. That company was Dell. See the A case (UVA-BP-0518) and C case (UVA-BP-0520).

Keywords

communications Competition Computers Conflict value chain