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Darden University of Virginia (USA)
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Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoTeaching Note DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
Farris, Paul W.; Guissoni, Leandro; Lourenço, Carlos Eduardo; Boccia, MurilloCase DARDEN-M-1022-EMarketingBetween 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty group. Along with its traditional door-to-door operation, NStarting at €5.74
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Lisa Walker in Saudi Arabia
Wicks, Andrew C.; Nolan, JohnCase DARDEN-E-0435-EBusiness Ethics and Corporate Social ResponsibilityLisa Walker, a Wharton MBA graduate, was assigned to work in Saudi Arabia as part of her position at JPMorgan Chase. Walker has some trepidation, given Saudi Arabia’s posture toward women. Initially, things were good and Walker felt respected and welcomedStarting at €8.20
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Vulcan Clothing Company
Wicks, Andrew C.; Nolan, John; Mead, JennyCase DARDEN-E-0438-EBusiness Ethics and Corporate Social ResponsibilityAs an advertising consultant for a New York-based clothing company, the protagonist in this case wants to respect and reflect religious diversity in both promotion and publicity. An actress wearing a hijab, the head cover many Muslim women wear in public, has been included in the company's upcoming global ad campaign, sparking concerns about how the campaign will be received in France. Taking into account the friction between political secula...Starting at €8.20
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Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeTeaching Note DARDEN-M-0987TN-EAccounting and ControlTeaching Note for product M-0987Starting at €0.00
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Artificial Intelligence Caselets
Wicks, Andrew C.; Nolan, John; Korinek, Anton; Mead, Jenny; Gillespie, KevinCase DARDEN-E-0437-EBusiness Ethics and Corporate Social ResponsibilityThis set of caselets gets to the heart of the ethical issues embedded within the implementation of artificial intelligence (AI) and other advanced forms of automation technology in the workplace. Employee surveillance, customer privacy, replacing workers with machines and programs, using new data-mining techniques in the hiring process, and more—the multilayered dilemmas these new opportunities present increasingly require managers' careful consi...Starting at €8.20
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Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCase DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Starting at €8.20
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Choosing the Right Metrics for Listerine Brand Management in Brazil
Farris, Paul W.; Guissoni, Leandro; Araújo, OlegárioCase DARDEN-M-0902-EMarketingRonaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. He wanted to develop a long-term strategy for the brand rather than stimulating short-term increases in market share, which could compromise the equity of the brand, its profitability, and its long-term competitive advantage. This case has been used ...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Guissoni, Leandro; Moraes, Trícia Karla Lacerda; Cernev, Adrian KemmerCase DARDEN-M-1023-EMarketingIn 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business through online and offline channels, while acquiring sStarting at €5.74