This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia - Teaching note
Guissoni, Leandro; Migliora Neto, Luiz; Aidar, Marcelo MarinhoTeaching Note DARDEN-M-1030TN-EMarketingTeaching note for product M-1030Starting at €0.00
-
The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
Farris, Paul W.; Guissoni, Leandro; Lourenço, Carlos Eduardo; Boccia, MurilloCase DARDEN-M-1022-EMarketingBetween 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty group. Along with its traditional door-to-door operation, NStarting at €5.74
-
Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20
-
Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeTeaching Note DARDEN-M-0987TN-EAccounting and ControlTeaching Note for product M-0987Starting at €0.00
-
Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCase DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Starting at €8.20
-
Cardinal Foods: Sweet Sourcing
Weiss; Elliott N.; Parmar; Bidhan L.; Mead; JennyCase DARDEN-OM-1591-EService and Operations ManagementAs part of a biennial supplier review; Jennifer Schramm; a purchasing manager in the cocoa and chocolate division at Cardinal Foods; had been considering several different cocoa cooperatives. She wanted to (1) source high-quality cocoa in the proper particle sizes; (2) source cocoa from environmentally and socially conscious producers; (3) keep the cost of cocoa sourcing as low as possible; and (4) not increase any reputational risks to the compa...Starting at €8.20
-
Leading with an Enterprise Perspective: The 9 Cs Model
Weiss; Elliott N.; Yemen; Gerry; Maiden; Stephen E.Technical Note DARDEN-OM-1601-EService and Operations ManagementWhile managers of both for-profit and not-for-profit organizations often focus on their area of specific expertise; true success comes only from taking a complete enterprise perspective. Organizations must focus on global; not local; optimization across all functional areas; not just one. In this note; we present a model based on nine interrelated areas that when jointly considered will increase the likelihood of enterprise success. This note pre...Starting at €8.20
-
Choosing the Right Metrics for Listerine Brand Management in Brazil
Farris, Paul W.; Guissoni, Leandro; Araújo, OlegárioCase DARDEN-M-0902-EMarketingRonaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. He wanted to develop a long-term strategy for the brand rather than stimulating short-term increases in market share, which could compromise the equity of the brand, its profitability, and its long-term competitive advantage. This case has been used ...Starting at €8.20
-
The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
-
The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Guissoni, Leandro; Moraes, Trícia Karla Lacerda; Cernev, Adrian KemmerCase DARDEN-M-1023-EMarketingIn 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business through online and offline channels, while acquiring sStarting at €5.74