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IESE (España)
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Creating Bold Innovation in Mature Markets
Cooper, Robert G.Article ART-2150-EInnovation and ChangeFor many firms operating in mature markets, there are only so many sources of growth open to them, which is why launching unique, superior products with a compelling value proposition is so vital. Yet company surveys show that bold innovation is down, while improvements and modifications to existing products are up. This only serves to maintain existing market share, rather than grow it. To succeed in bigger, bolder innovation, five vectors need ...Starting at €8.20
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Cómo conciliar su faceta personal y profesional en las redes
Rothbard, NancyArticle ART-2847Information Technologies, Leadership and People ManagementHablar de aspectos personales en entornos profesionales puede influir en el respeto y las simpatías que generamos, lo cual afecta a nuestro nivel de compromiso y motivación y, por ende, a nuestras posibilidades de ser ascendidos o conseguir otro empleo. Pero, ¿dónde poner el límite? Es difícil saberlo y, como revela la investigación de la autora, más ahora que las redes sociales han difuminado la línea que separa la esfera privada de la laboral. ...Starting at €8.20
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Boosting Engagement & Commitment
García Pont, Carlos; Canales, J. Ignacio; Rothbard, Nancy; Milliken, Frances J.; Tatge, LarisaDossier DOS-29-EInformation Technologies, Knowledge and Communication, Leadership and People ManagementTo the office and beyond! Find inspiration to reach new heights -- personally and professionally -- in this dossier.Starting at €15.00
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Cómo innovar en mercados maduros
Cooper, Robert G.Article ART-2150Innovation and ChangeLas fuentes de crecimiento a las que pueden acceder las empresas que operan en mercados maduros son limitadas, de ahí que sea tan importante lanzar nuevos productos dotados de una propuesta de valor única y diferenciada. Sin embargo, los estudios indican que priman las mejoras y modificaciones de productos existentes por encima de la innovación audaz, una estrategia que solo mantiene la cuota de mercado, no la aumenta. Para que prospere una innov...Starting at €8.20
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Social Media Strategies for Better Work-Life Engagement
Rothbard, NancyArticle ART-2847-EInformation Technologies, Leadership and People ManagementRevealing aspects of your personal life at work can impact your respect and likability, both of which affect motivation and engagement levels, and consequently future hireability and promotability. However, how much you choose to disclose about yourself at work is made more complicated by today's blurred social media realities, as the author's research on the topic reveals. When people feel pressured to share personal lives, or at least don't fee...Starting at €8.20
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Innovation in Motion: Staying on Top
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14-EInnovation and Change, Knowledge and Communication, Marketing, StrategyBusiness innovation is a delicate balancing act. This dossier will help you stay on the ball.Starting at €15.00
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¿Quiere un equipo comprometido?
García Pont, Carlos; Canales, J. Ignacio; Rothbard, Nancy; Milliken, Frances J.; Tatge, LarisaDossier DOS-29Information Technologies, Knowledge and Communication, Leadership and People ManagementEmpoderar a los empleados aumenta su compromiso, un ingrediente vital en los actuales modelos colaborativos.Starting at €15.00
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Innovación: energía para crecer
Rao, Jay; García Pont, Carlos; Rocha e Oliveira, Paulo; Cooper, Robert G.; Vilà Vilar, JoaquimDossier DOS-14Innovation and Change, Knowledge and Communication, Marketing, StrategySi queremos dar la vuelta a nuestras empresas y volver a crecer, solo nos queda innovar.Starting at €15.00