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IESE (España)
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The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
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Seat Sport: Knowledge on the move
Cáliz, Cristina; Miller, Georgina; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-117-EKnowledge and CommunicationThe case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new categor...Starting at €8.20
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Knowledge Management at Siemens Spain - Teaching Note
Andreu i Civit, Rafael; Sieber, SandraTeaching Note SIT-6-EKnowledge and CommunicationNote prepared as an aid to the instructor in the classroom use of case SI-145-E Knowledge Management at Siemens Spain.Starting at €0.00
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-EInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Una introducción a las bases de datos
Sieber, Sandra; Berasategui Rodríguez, Laureano; Andreu i Civit, RafaelTechnical Note SIN-34Knowledge and CommunicationEn la actualidad, las empresas cada vez tienen que mover mayores cantidades de información. Las bases de datos han surgido como una de las principales herramientas para almacenar y consultar todos los datos relevantes de la organización a un coste relativamente bajo, contribuyendo así a una potencial mejora en la toma de decisiones. Esta nota presenta las principales motivaciones para la adopción del enfoque de bases de datos y las ventajas que p...Starting at €8.20
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e-Learning: Introducción a los Sistemas de Información
Cáliz, Cristina; Sieber, SandraTechnical Note SIN-45Information Technologies, Knowledge and CommunicationComo consecuencia de la creciente importancia del conocimiento, el aprendizaje y la formación, así como las crecientes posibilidades de las nuevas tecnologías de información y comunicación, se ha producido un espectacular auge de iniciativas de «e-Learning». Sin embargo, la novedad del fenómeno impide que existan pautas o reglas metodológicas que puedan guiar proyectos de «e-Learning» con firmeza. Por tanto, la mayoría de los proyectos que existe...Starting at €8.20
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Human decision making: Distinctive traints and common errors
Sieber, Sandra; Valor Sabatier, JosepTechnical Note ADN-243-EEconomicsThis note has been written for first year MBA students in order to make them conscious about their biases in decision making. The principal biases that are treated are: 1. The framing and anchoring of choices, the importance of the presentation of a problem; 2. Segregation of decisions, the isolation of a problem from its context; 3. The conjunction effect of false causalities, incorporation of impertinent information; 4. The neglect of base rate...Starting at €8.20
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Implementation of SAP at Celsa (A) - Teaching Note
Sieber, Sandra; Valor Sabatier, JosepTeaching Note SIT-9-EKnowledge and CommunicationNote prepared as an aid to instructors in the classroom use of case SI-139-E.Starting at €0.00
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An Introduction to Databases
Sieber, Sandra; Berasategui Rodríguez, Laureano; Andreu i Civit, RafaelTechnical Note SIN-34-EKnowledge and CommunicationCompanies today have to handle increasing amounts of information. Databases have been developed as one of the main tools for storing and consulting all of an organization's data at a relatively low cost, thus contributing to improved decision making. This note presents the main reasons for adopting the database approach and explains the advantages it offers the organization. It also discusses the basic elements of database design. A methodology f...Starting at €8.20
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Prous Science: Adapting business to the technological revolution
Merlini, A.; Estévez, A.; Sieber, SandraCase SI-119-EKnowledge and CommunicationProus Science has been providing information and information services on drug R&D, pharmacology, medicine and medicinal chemistry since 1958. From its beginnings it has favored technological innovation, and over the years the company's products have evolved through the years from print journals to diskette- and CD-ROM-based databases to classic online files and the newest electronic formats. The Internet option has since been complemented by Intr...Starting at €8.20