Seat Sport: Knowledge on the move

The case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new category.
Collection: IESE (España)
Ref: SI-117-E
Format: PDF
Number of pages: 9
Publication Date: Mar 16, 2001
Language: English

Description

The case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new category.
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Year: 1995
Geographic Setting: España

Seat Sport: Knowledge on the move

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"Seat Sport: Knowledge on the move"