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Ivey Business School (Canada)
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When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment - Teaching Note
Yasser Rahrovani; Cem TorunTeaching Note IVEY-8B21E005-EInformation Technologies, StrategyTeaching note for product 9B21E005.Starting at €0.00
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Dominique Ansel Bakery: Scaling the Taste of Innovation
Yasser Rahrovani; Joy LingCase IVEY-9B20M132-EEntrepreneurship, StrategyBy May 2014, the bakery of French pastry chef Dominique Ansel had successfully been in operation for two and a half years. During this time, the bakery had gained numerous accolades for its most viral invention-the Cronut, a hybrid between a donut and a croissant. Moving forward, there were opportunities for Ansel’s company to expand beyond its current size and location in New York City. Ansel’s first option was to raise prices. Because the Cronu...Starting at €8.20
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When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment
Yasser Rahrovani; Cem TorunCase IVEY-9B21E005-EInformation Technologies, StrategyFollowing problems during the 2016 Iowa caucus, the Democratic National Committee mandated the Iowa Democratic Party (IDP) to publish raw vote totals for the upcoming 2020 Iowa caucus. This mandate coincided with the IDP’s shift for the 2020 caucus from a partnership with Microsoft, Inc. to one with a political consultancy, Shadow Inc., for developing a vote-recording application (app) - a partnership choice believed by many to have been politica...Starting at €8.20
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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Fancam: A New Channel Management Strategy - Teaching Note
Michael Goldman; Maximillian DuranTeaching Note IVEY-8B19A037-EMarketingTeaching note for product 9B19A037.Starting at €0.00
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Avatar: Product Development in Creative Industries - Teaching Note
Yasser Rahrovani; Ekaterina KiryushinaTeaching Note IVEY-8B19M130-EStrategyTeaching Note for product 9B19M130.Starting at €0.00
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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot - Teaching Note
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraTeaching Note IVEY-8B20A076-EMarketingTeaching note for product 9B20A076.Starting at €0.00
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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Michael Goldman; Grishma Shah; Nola Agha; Frances EsguerraCase IVEY-9B20A076-EMarketingIn April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to beStarting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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OnlyFans Drifting towards Pornography: The Technological and Ethical Challenges of Open Platforms
Yasser Rahrovani; Masoud Shadnam; Jade TaCase IVEY-W27968-EInformation Technologies, StrategyOnlyFans, a paywalled platform primarily known for hosting adult content, had drifted towards sexually explicit content since COVID-19-related lockdowns began in March 2020. However, given pressure from its investors, in August 2021 OnlyFans announced it would ban sexually explicit content from its site later that year. Following the announcement, the company came under fierce criticism from its adult content creators, who maintained that OnlyFan...Starting at €8.20