Fancam: A New Channel Management Strategy
In its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the st
Collection: Ivey Business School (Canada)
Ref: IVEY-9B19A037-E
Format: PDF
Number of pages: 10
Publication Date: Jul 31, 2019
Language: English
Review date: Jul 31, 2019
What material is included in this case:
Description
In its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the st
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Year: 2015
Geographic Setting: South Africa; United States
Industry Setting: Arts, Entertainment, Sports and Recreation;
Learning Objective
This case is best suited for a graduate-level course on sales, business development, or marketing. It analyzes the establishment and initial development of a sports imaging and marketing company that operates primarily in the United States and South Afric
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