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Ivey Business School (Canada)
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El Mawardy Jewelry: Expansion During a Recession
Marina Apaydin; Hend Mostafa; Sherif Ashraf Salem; Ali Tawfik; Jylan Sekaly; Lila MehrezCase IVEY-9B11M051-EEntrepreneurship, Marketing, StrategyEl Mawardy Jewelry was an Egyptian jewelry company located in Cairo, Egypt. The company was able to attract many customers due to its variety of designs, high-quality products, and competitive prices. The friendly atmosphere and customized services provided by the salespeople helped the company gain a competitive advantage. The Mawardy family was able to build on its success and open different stores across Egypt. In 2009, the financial crisis hi...Starting at €8.20
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Olympic Group Acquisition of IDEAL
Marina Apaydin; Hend MostafaCase IVEY-9B12M047-ELeadership and People Management, Marketing, StrategyOlympic Group (OG) was an Egyptian white goods giant that made products such as water heaters, fans, and cookers. In 1997, OG decided to buy IDEAL, a large state-owned white goods firm. Being a monopoly in its markets, IDEAL had a strong brand name and market share, which made it very attractive for OG. Also, the products that IDEAL produced — refrigerators and washing machines — complemented OG’s products. A year after the acquisition, OG had to...Starting at €8.20
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Azza Fahmy Jewellery: Expand Locally or Internationally
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M098-EEntrepreneurship, StrategyThis is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M099 and 9B14M023) can be used together or on a standalone basis. This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of...Starting at €8.20
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Azza Fahmy Jewellery: Going Online Post-revolution (A)
Marina Apaydin; Hend Mostafa; Leila KhauliCase IVEY-9B14M023-EEntrepreneurship, StrategyThis is the fourth case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B13M099) can be used together or on a standalone basis.Azza Fahmy Jewellery: Going Online Post-revolution (B) (9B14M024) is a supplement to this case.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes the changes that have occurred ...Starting at €8.20
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Azza Fahmy Jewellery: Restructuring a Successful Startup
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M097-EEntrepreneurship, StrategyThis case and the three others in this series (9B13M098, 9B13M099 and 9B14M023) can be used together or on a standalone basis.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman show” who...Starting at €8.20
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Azza Fahmy Jewellery: International Expansion
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M099-EEntrepreneurship, StrategyThis is the third case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B14M023) can be used together or on a standalone basis.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes some of the first steps of doing business internationally in the West. Lacking international experience, the entrepreneur seeks...Starting at €8.20
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Azza Fahmy Jewellery: Going Online Post Revolution (B)
Marina Apaydin; Hend Mostafa; Leila KhauliCase IVEY-9B14M024-EEntrepreneurship, StrategyThis is a supplement to 9B14M023, which is the fourth case in the Azza Fahmy Jewellery series.Starting at €5.74