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Stanford Graduate School of Business (USA)
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Hyundai Motor Group: Fast Follower to Game Changer
Barnett, William; Rhee, Mooweon; Kim, Jae-GuCase SGSB-SM364-EStrategyIn 2022, Hyundai Motor Group had become the world’s third-largest automaker by sales volume. Under Executive Chair Euisun Chung’s leadership, HMG was shaping its vision as a “game changer” in the global automotive industry. The company no longer viewed itself as a traditional car manufacturer, but as a provider of smart mobility solutions. The case study explores Hyundai’s strategies to pivot beyond the “fast follower” mission that had guided i...Starting at €8.20
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POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Case SGSB-SM352-EStrategySouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Starting at €8.20
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The Rise of AmorePacific
Barnett, William; Rhee, Mooweon; Shin, DongyubCase SGSB-SM274-EStrategyIn 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of “Harmony and Balance” and other philosophies that traced their roots in Eastern philosophy. AP’s view of yin and yang, for instance, was integral to the company’s approach to R&D. The case also looks at ...Starting at €8.20
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Deep Technology Applications in Developing Economies: Three Vignettes
Ciesinski, Steve; Rosen, Howard; Antoni, FedericoCase SGSB-E-641-EEntrepreneurshipAs developing economies grow and become more connected, new and exciting entrepreneurial opportunities arise across markets and industries. Smartphones, the best sensors on earth have already been deployed and new technologies, such as Machine Learning, Robotics and Blockchain, will allow problems to be solved at a scale like never seen before. Despite this fertile ground for new endeavors, success not only requires a unique technology fit but gr...Starting at €8.20
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The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCase SGSB-SM317-EStrategyJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Starting at €8.20
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Scaling ALLVP in Latin America
Ciesinski, Steve; Rosen, Howie; Feldhausen, ErikaCase SGSB-E712-EEntrepreneurshipThis case describes the development of ALLVP, a Mexico-based venture capital firm, from founding to Fund III. It discusses how Federico Antoni and Fernando Lelo de Larrea, ALLVP’s founders, positioned the firm to address unmet funding needs in Mexico’s nascent entrepreneurial market. The case also examines venture capital more broadly throughout Latin America, including the dominance of VC in Brazil, international investment, and structural barri...Starting at €8.20
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SK's Double Bottom Line: Challenges and Way Forward
Jang, Yong Suk; Rhee, Mooweon; Chey, Tae-won; Barnett, WilliamCase SGSB-SM324-EStrategySK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value, but also see social value account for 50 percent of the company’s key performance indicators. This case study follows SK’s shift to DBL management and efforts to place social value at the core of its business model. Social...Starting at €8.20
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Note on Creating a Viable Venture - A Global Perspective
Ciesinski, Steve; Rosen, HowieCase SGSB-E651 Spanish VersionEntrepreneurshipThe case chronicles the challenges of a consulting team charged with developing and executing a negotiation strategy designed to help a large retailer cut costs by renegotiating their contract with their largest supplier. The disguised case begins by describing the market conditions that led BizCo, a publicly traded office supply retailer, to invite DMB, a top consulting company, to help them restore their price competitiveness. It then describe...Starting at €8.20
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Note on Financing in Developing Economies
Ciesinski, Steve; Rosen, Howard; Luther, JasonCase SGSB-E504-EEntrepreneurshipAs of the date of this note, financing environments varied significantly across developing economies. Differences in legal structures, operating conditions, and available capital sources created a myriad of conditions for entrepreneurs to navigate when seeking funds to develop their ventures. One systemic trend, however, did exist: entrepreneurs consistently cited access to financing as one of the top three obstacles to achieving growth. This no...Starting at €8.20
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Note on Creating a Viable Venture - A Global Perspective
Ciesinski, Steve; Rosen, HowardCase SGSB-E651-EEntrepreneurshipThis note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.Starting at €8.20