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The Rise of JTBC

Barnett, William P. ; Rhee, Mooweon ; Shin, Dongyoub

Reference: SGSB-SM317-E
Year: 2019
Number of pages: 26
Geographic Setting: South Korea
Publication Date: Jan 22, 2019
Source: Stanford Graduate School of Business (USA)
Type of Document: Case
Industry Setting: media

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Description

JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the legal and technological transformation of South Korea’s media landscape, offers a survey of the top players in provision of news and entertainment programs, and describes the strategies JTBC adopted to move quickly in a rapidly transforming industry.

Learning Objective

Students will learn about the challenges, both internal and external, a media company faces in the rapidly evolving digital world.

Keywords

Business growth Deregulation Entrepreneurial management Implementing strategy Information age Innovation Market evolution Market positioning