Amazon Goes Global 2020

  • Reference: IVEY-9B20M169-E

  • Year: 2020

  • Number of pages: 26

  • Geographic Setting: India; Japan; Mexico; China

  • Publication Date: Oct 15, 2020

  • Fecha de edición: Oct 15, 2020

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Retail Trade;

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Description Inc.’s (Amazon’s) global expansion from 1998 to 2020, started with investment in the United Kingdom and Germany and ended with investment in the United Arab Emirates (UAE). In 2019, as one of the world’s largest e-commerce companies, Amazon had

Learning Objective

The case is suitable for graduate-, executive-, and advanced-undergraduate-level courses dealing with international strategy and business policy. After working through the case and assignment questions, students will be able to ·understand international


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