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Amazon: The Brink of Bankruptcy
English , Spanish
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Reference: HBS-809014-E
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Year: 1995
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Number of pages: 12
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Geographic Setting: United States
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Publication Date: Jul 15, 2008
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Fecha de edición: Jul 16, 2019
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Source: HBSP (USA)
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Type of Document: Case
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Industry Setting: Retail trade
Description
Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.
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Keywords
Agile software development
Bankruptcy
Business history
Business Models
Capital structure
Costs of bankruptcy
Cultural adaptation
Entrepreneurs
Entrepreneurship
Execution
Implementing strategy
Incubators
Insolvency
International marketing
Internet
Internet marketing
Leadership
Organizational change
Restructuring
Software development
Strategy
Valuation
Work history