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Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.
Agile software development Bankruptcy Business history Business Models Capital structure Costs of bankruptcy Cultural adaptation Entrepreneurs Entrepreneurship Execution Implementing strategy Incubators Insolvency International marketing Internet Internet marketing Leadership Organizational change Restructuring Software development Strategy Valuation Work history