Amazon: The Brink of Bankruptcy

By Applegate, Lynda M.

Entrepreneurship

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

Collection: HBSP (USA)

Ref: HBS-809014-E

Format: PDF

Number of pages: 12

Publication Date: Jul 15, 2008

Language: English, Spanish

Review date: Jul 16, 2019

What material is included in this case:

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Description

Year: 1995

Geographic Setting: United States

Industry Setting: Retail trade

Amazon: The Brink of Bankruptcy

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Amazon: The Brink of Bankruptcy

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Amazon: The Brink of Bankruptcy

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