Amazon: The Brink of Bankruptcy

  • Reference: HBS-809014-E

  • Year: 1995

  • Number of pages: 12

  • Geographic Setting: United States

  • Publication Date: Jul 15, 2008

  • Fecha de edición: Jul 16, 2019

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Retail trade

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Enables a thorough analysis of the business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

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