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Amazon.com--2002 (Spanish version)

By Leschly, Stig / Roberts, Michael J. / Sahlman, William A. / Thedinga, Todd

Entrepreneurship

Describe la evolución de Amazon.com y su modelo de negocio desde su fundación. En concreto, se analiza la transformación del Amazonas desde un e-Tailer a una plataforma de comercio y su iniciativa de mercado, que ha llevado a esto. También describe los aspectos económicos de diferentes modelos de comercio que Amazon emplea y discute una decisión confrontar Jeff Bezos con respecto a cómo la empresa debe participar en el segmento de ropa.

Collection: HBSP (USA)

Ref: HBS-805S17

Format: PDF

Number of pages: 32

Publication Date: Nov 21, 2002

Language: Spanish

Review date: Feb 13, 2003

Description

Year: 2002

Geographic Setting: Washington

Industry Setting: Internet services; E-commerce

Amazon.com--2002 (Spanish version)

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Amazon.com--2002 (Spanish version)

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Amazon.com--2002 (Spanish version)

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