Análisis conjunto

By Agell, Pere / Segarra, José Antonio

El análisis conjunto permite hallar los atributos y niveles relevantes (perfiles) de un producto o servicio a partir de las preferencias del consumidor. Hallar la utilidad para el consumidor de cada perfil del producto o servicio es el principal objetivo del análisis conjunto. Además, permite estimar las cuotas que cada perfil tendría en el mercado o segmento de mercado.

Collection: IESE (España)

Ref: ADN-217

Format: PDF

Number of pages: 12

Publication Date: Jan 1, 1991

Language: Spanish

Review date: Sep 1, 1993

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Análisis conjunto

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Análisis conjunto

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Análisis conjunto

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