Andrew Sullivan and Faraway Ltd., Teaching Note

By Cespedes, Frank V.

Entrepreneurship

Teaching Note for 813104. Andrew Sullivan is an entrepreneur with an innovative product and impending sales calls on two important retail buyers. The (A) case provides information about Sullivan, his business, and the economics of his business model. The (B) and (C) cases provide information about each buyer. Sullivan has no previous sales experience and is eager but nervous: "his impending sales calls... could make or break the nascent company."

Collection: HBSP (USA)

Ref: HBS-814101-E

Format: PDF

Number of pages: 18

Publication Date: Mar 21, 2014

Language: English

Description

Year: 2012

Geographic Setting: England

Industry Setting: Retail trade

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Andrew Sullivan and Faraway Ltd., Teaching Note

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