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Supplementary Case

Aspen Skiing Company (B)

By Toffel, Michael W. / van Sice, Stephanie

Economics

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public relations backlash and charges of "greenwashing" given that Aspen's ski resorts are themselves environmentally intensive operations.

Collection: HBSP (USA)

Ref: HBS-611003-E

Format: PDF

Number of pages: 4

Publication Date: Sep 13, 2010

Language: English

Review date: Nov 25, 2013

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Description

Year: 2006

Geographic Setting: Colorado;North America

Industry Setting: Accommodation & food services; Apparel accessories; Arts, entertainment & sports; Fitness; Skiing facilities

Aspen Skiing Company (B)

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Aspen Skiing Company (B)

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Aspen Skiing Company (B)

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