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Assessing a New Business Opportunity
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Reference: EN-17-E
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Number of pages: 6
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Publication Date: Apr 4, 2013
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Source: IESE (España)
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Type of Document: Technical Note
Description
The technical note describes how professional investors make an initial assessment of a new business idea. It provides an important framework for both entrepreneurs and investors.
Learning Objective
The note describes how to lead the class discussion: it serves as the basis for a mini-lecture.