Assessing a New Business Opportunity
By
Johnson, Rob
The technical note describes how professional investors make an initial assessment of a new business idea. It provides an important framework for both entrepreneurs and investors.
Collection: IESE (España)
Ref: EN-17-E
Format: PDF
Number of pages: 6
Publication Date: Apr 4, 2013
Language: English, Spanish
Description
The technical note describes how professional investors make an initial assessment of a new business idea. It provides an important framework for both entrepreneurs and investors.
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Learning Objective
The note describes how to lead the class discussion: it serves as the basis for a mini-lecture.
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