ASUSTek Computer Inc. Eee PC (A)
To maximize their effectiveness, color cases should be printed in color. ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile Internet device category without undermining its existing notebook PC business.
Collection: HBSP (USA)
Ref: HBS-609011-E
Format: PDF
Number of pages: 16
Publication Date: Jul 9, 2008
Language: English
Review date: Sep 21, 2009
What material is included in this case:
Description
To maximize their effectiveness, color cases should be printed in color. ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile Internet device category without undermining its existing notebook PC business.
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Year: 2006
Geographic Setting: Taiwan
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"ASUSTek Computer Inc. Eee PC (A)"
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