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Case

Behind the Appearance

By Armenta Pico, Alejandro

Business Ethics and Corporate Social Responsibility

Antonio is able to launch the company and, from the very beginning, the results are very positive. Global financial crisis hits Gerard's patrimony and affects him badly. The new company becomes really important to him. He tells Antonio he wants him to continue being the CEO for a long while.The turn the conflict between them made, and which seriously compromised the company, was a big lesson for both of them.

Collection: IPADE (México)

Ref: IPADE-CIFE 14 eC 06 C-E

Format: PDF

Number of pages: 2

Publication Date: Jan 1, 2019

Language: English

Review date: Feb 1, 2019

Description

Year: 2014

Geographic Setting: México

Industry Setting: The emotional sphere

Behind the Appearance

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Behind the Appearance

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Behind the Appearance

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