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Case

Binnj on the Apple iPad

By Derrick Neufeld / Ken Mark

Entrepreneurship Information Technologies

In this dialogue-styled case, Binnj’s CEO has assembled a team of people for a 100-day science experiment to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market — a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been working furiously on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps.

Collection: Ivey Business School (Canada)

Ref: IVEY-9B10E024-E

Format: PDF

Number of pages: 24

Publication Date: Feb 18, 2011

Language: English

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Description

Year: 2010

Geographic Setting: Canada

Industry Setting: Accommodation & Food Services;

Learning Objective

This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue-generating opportunities, and the challenges of prioritizing decisions.

Binnj on the Apple iPad

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Binnj on the Apple iPad

What material is included in this case:

Description

Learning Objective

Binnj on the Apple iPad

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