Black Fly Beverage Company Inc.
The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company's original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand's momentum and invest in the production of a second product.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B07D003-E
Format: PDF
Number of pages: 5
Publication Date: Jan 30, 2007
Language: English
Review date: Apr 14, 2016
What material is included in this case:
Description
The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company's original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand's momentum and invest in the production of a second product.
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Year: 2005
Geographic Setting: Canada
Industry Setting: Manufacturing;
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