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Bring the Outside In: Increasing True Urgency by Winning Hearts and Minds
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Reference: HBS-4888BC-E
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Number of pages: 36
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Publication Date: Sep 3, 2008
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Source: HBSP (USA)
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Type of Document: Book Chapter
Description
Organizations of any size or age tend to be too internally oriented. The disconnect between what insiders see, feel, and think, on the one hand, and external opportunities and hazards, on the other, can be astonishing. This inside-outside gap always reduces an organization's sense of urgency, and must be diminished if organizations hope to implement change successfully. This chapter is excerpted from "A Sense of Urgency."